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In an afternoon session at the , thre CEOs experiencing downturns in theit industry offered tips on making strong move s during aweak economy. The following are ways they foun d growth indistressed sectors: • Randaol Drew, CEO, LLC, Jacksonville. Parc operatess water and theme parks throughoutthe nation. It started in 2007 with sevehn parks it acquired from and will operate 28 propertiesd by the end ofthe - Making a big effort to offer higher quality products, such as Angusx steak burgers and all-beef hot dogs at its park concessions. - Havinhg a “bottom-up” mentality in which decisions are made at the localp level instead of thenational level.
- Have a very well-definexd set of values. And the values and vision shouldx drive all ofthe business’ - When there is a process break talk about where it broke down and how to move the systenm forward instead of blaming individuals. - Most have trust in relationships. Build bonds with families and communities. Parc also does a lot of busines s focus groups andsends “secret shoppers” into its • Jim Smith, CEO, , Perth Amboy, N.J. Vira specialized in designing, manufacturing and installing retail storefixtures globally. The company had revenues of $48.7 million in 2007 and is projecting $53.
5 milliomn in revenues by the end of this Smith said the company has been impacteed by the downturn in the retaioindustry — in particular a decline in new But he said the compangy has taken actions - It has reduced debt by $6 million. - The companuy has established global - It has developed products for technology, such as a trackin system that notifies parents where theit child is inside and outside the Also creatinggreen products. - The companu created customer loyalty programs. - It is selling from the top, And Smith not to overlookj employees. • Mark CEO, Pride of Iowa LLC, Marengo, Iowa.
Pride of Iowa is a nationap distributorof sandwiches, plated entrees and hand-helsd convenience foods.
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