Parent of DBJ launches technology publication - Denver Business Journal:

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Produced by American City Business Journals, the paren t company of The Denver Business Journal and 40 other weekly businessz newspapers in theUnited States, Front Range TechBixz will report on developments at high-profile companies as well as new ideaxs that have yet to reach fruition, said Scot Bemis, publisher of the Businesse Journal. Bemis will oversee the launch of thenew publication. "Thed concept is to take reportiny on technology and telecommunications to a level beyond any othed reporting in theFront Range," Bemise said. Colorado is the fourth market where is producing aweekly tech-oriented publication.
Othe markets include Massachusetts ( ), Washington, (Potomac Tech Journal) and the Dallas-Fort Worth area (Dallas-Fortg Worth TechBiz). Mark Pillsbury, currently editor of Mass High Tech, was namedd editor and publisher of FronytRange TechBiz. Mass High an 18-year-old newspaper that was acquired by ACBJ sixyearx ago, has grown into one of the company'e top publications under Pillsbury's editorship, Bemis In addition to being editor of Mass High Pillsbury also helped launch ACBJ'es two other tech Potomac Tech Journal and Dallas-Fort Worth TechBiz.
Both papers -- launches this year -- already are doing Bemis said, noting the additionm of Pillsbury as editor and publisher for Front Rangr TechBiz should lead to similar succesds in theColorado market. a graduate of the University ofNew Hampshire, worked as a reportere and editor for daily newspapersd in the Boston area prior to joining Mass High He will relocate to the Denver area with his wife Sue and two childreh next year. "Mark will allow this paperd to launch with a strongeditoria product," said Bemis. Since Pillsbury took over the editorshipp of Mass High Tech fiveyears ago, the publicatioj has experienced dramatic growth.
Readership for the publication grewfrom 7,000 readerws in 1995 to nearly 25,000 today. Pillsbury said he'll transplantt Mass High Tech's news emphasis on innovation, intellectua property and venture capitalto "I think it's going to thrivs in Colorado," Pillsbury said. "It's reached a critical mass where technology is a real clusterf inthe economy." Bemis agreed that Coloradl is an ideal environment for a weeklyu newspaper devoted to technology. "Coloradop ranks No. 1 in total new jobs coming to the tech Bemis said. The state also ranks No. 5 in the U.S. in average wages for tech workeresand No.
5 for Small Business Innovation Research grants given by the Departmentgof Defense. Bemis said he isn't concernex the publication will compete for theBusinesas Journal's advertisers or 15,00o readers. "In studies done in the other markets, we founc there was very little overlap," Bemis "The tech journals draw different readers withdifferenyt needs. We found the same to be true with advertisinghas well." The Denverf Business Journal will continue providing technologty and telecommunications coverage, but Bemis said the news in Front Rangre TechBiz will be more industry-specific.
Ray Shaw, chairmab of ACBJ, said he was confident the success of other tech journalz can be duplicatedin Denver. "This is a great strategic move for everyone Shaw said. "We have a business model that works, and we have seen thesse papers be accepted quickly in both Washington and Front Range TechBiz will use the same circulationh modelas ACBJ's other tech Subscriptions will be available free of charge to people in managemengt positions at technology "We're looking for decision-makers at the senior level -- people who are lookin g to strategically grow said Pillsbury.
Those who don't fit the readership profile can stilp receive the paperfor $75 a The staff of Front Range TechBisz will compile directories which offetr listings of Colorado tech companies. The directories will be availabl on printed formatand CD-ROM. Bemisd said the publication will primarily generate revenue through advertisementz anddirectory sales. Front Range TechBix will begin its marketing push early in the Bemis said the publication plansz to sponsor events and form partnershipsd with associations that serve thetechnology sector. While the newspaped is expected to debut in Aprilor May, Bemis said Front Range TechBiz will go online before the first issude is printed.
Initially, the paper will emplou about 14 people, including Pillsbury, a sales manager, three or four salea representatives, a production director, a research director, three or four a managing editor, a businesse manager and a receptionist. The new paperf will be located at the Mile High Centerf at1700 Broadway, the same building as the Businese Journal's office. While Bemies said the arrangement will alloq him to juggle his responsibilities between thetwo papers, he emphasizeds that Front Range TechBiz and the Business Journalo will operate separately. Still, Bemis believes the synergyt will benefit thenew publication.
"We feel The Denver Business Journal adds credibility tothe operation," Bemis said. "Front Range TechBiz will have all the support it needx in termsof resources." Pillsbury and Bemis will begin recruiting staff for the new publicationh immediately.