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Target.com’s Red Hot Shop area this month started featuring products selected by editorsat , the women’sa fashion and lifestyle Web site ownee by Philadelphia-based cable television giant Thered is also artwork and editorial content from the DailyCandy team, publishew an e-mail newsletter that's distributed to an estimatef 2.5 million subscribers, mostly female, in a dozen markets. It circulatesa heavily among the fashion-conscious set, making it a likely partnerf with Target, which has long emphasizedr its style and partnershipswith well-known designers.
Under a deal struck with DailyCandulast year, the media site is leveraging its relationshipe with up-and-coming designers to create products exclusively for the Red Hot It also builds on a larger advertising deal in whichn Target is paying to advertise with Minneapolis-based Target (NYSE: TGT) wouldn’t discloser the financial details of the agreement. The marketing partnership is but another example of retailers gettingt creative with how they use theirWeb sites. Target.comm has also used advertisements generatedby Google. Targe says the Google ads give Web site guests more information and optionw to find what they arelooking for. Revenuew generated from the adsallows Target.
coj to offer features such as free shipping.
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