Fairfax to launch new tourism campaign - Washington Business Journal:

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It’s part of ’s new public relationss and ad campaign to draw more touristd tothe county’s hotels and landmarks. Visit Fairfaxd tapped communications agency to handle all brand marketing and PR for the convention and visitore bureau throughJuly 2012. Along with the “finx George” scavenger hunt, the campaign will integrate viral marketing, outdoor and online advertising, Twitted and Facebook, and radio and Web ads.
On June 4 and 5, the George Washington actor and interpretef from Mount Vernon will hit the road and appeaf onthe “Today" show and WABC “George will be in Times Union square, Penn Station and the library where was taped running up the said Matt White, CEO of Herndon-based Whitr and Partners. The PR group’s street team is also dishing out 5,000 tourism packages that include couponss and discounts for hotels inFairfax County. “Ths objective is to fill hotekl room nights and to have people driving into the city from otherdrivee markets,” said White, addiny that Fairfax will also be promotes in such drivable marketz as Atlanta and N.C.
“We are tryinh to revive the notion of a summetrroad trip. In today’s economy people are lookingh fora deal.” Researchn shows many tourists flock to the area from the Northeas corridor by train or car, “so it’s a prettyh big market, and the majority come to see famil y and friends,” White said. The he said, is to make Fairfa County a place where visitors will stay when they come to see thingds like a Washington Nationals baseball game or Wolf Trap Nationaol Park for thePerforming Arts.