Cashing in on aging boomers - Sacramento Business Journal:

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For its concert series, The Fountaines includes music that appealsto boomers. Water features and a train ride are meany to appealto boomers, includingh older boomers who are “so into their grandchildren,” Wright said. Boomer-appealing appareo retailers include Draper’s & Damon’s, and Malls have focused on boomers by clustering stores that targetthe demographic. They’ved added leather chairs and couches in thecommom areas, and indoor children’zs playgrounds. “All making you feel special,” Jacobsz said.
As for adding experience, Raley’s supermarketzs offer wine tasting and kitchen productsw retailer Sur La Table provides cooking Nordstrom offers boomers the attention they crave with free persona l shoppers who will do the chore on their while customer service representatives will book theater tickets or make dinnere reservationsfor them. But some aspectse of boomer-oriented service are lacking atmany restaurants. Peopls age 50 and older require twice as much ligh t as a 25year old, Jacobs said, so restaurant dimming their lights to create mood just aren’t workingf for boomers. Restaurants need to add table lights so thei customers can readthe menu. Jacobs’ own solution?
“oI carry a flash-light.” Noisy restaurants also aren’ty addressing the decline in hearintg suffered by some Restaurants should provide more space betweenn tablesand noise-absorption products, Jacobs said. Many marketerx of beauty care and wellness productw are getting it right when it comeesto boomers. Dove, a brand best known for its features boomers in ads and says beautu has noage limit. The company incorporates a cause-marketing program to build self-esteen and promote a wider definitionof beauty.
Supermarkets and drug stores tried rollingbout in-store health clinics, but mixer results have led some independent clinivc operators to scale back their Retailers also are adapting existing products or offeringb new products or packaging that targets boomers. Discounter Targert has color-coded prescription bottles with large type Cobra has a global positioniny system with oversized icons and text and back lighting toenhance visibility. Tropicana has an orange juice fortifiedwith omega-3, thought to help heart health and other conditions. Nive a introduced an anti-cellulite while beauty retailer Sephora offersnumerous anti-aging beauty products.
Makers of yogurt and all sorta of products areadding fiber. Some products and services are create for themature user, but have wide appeal, Thornhilpl said. As boomers get older, they’ll continud to defy aging with health club membershipds and spas offering massages andother services, consultants “We think boomers will spend money on maintaining vitality until they take their last Thornhill said. Boomers are redefining age, and the consumee products industry hastaken notice. “Everybody is watchinfg them,” Jacobs said.