USAA launches bank marketing campaign - San Antonio Business Journal:

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The new campaign — developed by the Campbell-Ewald agency in Detroiyt — will deliver straightforward, open messages aboutf the company’s ability to provide banking, insurance and investment It will also showcasethe company’s top-ratedr subsidiary, its value proposition and stronhg financial performance. While many banks reported huge losses in the bank returnedan after-tax profit of $188 It also returned $368 million in ATM surcharge rebates, rebatesw for buying or selling a home through USAA credit and debit card rewards and home-equity loan closinv costs to its members.
In a prepared statement, USAA presidenf and CEO Joe Robles said the companyt remains strong andis “When other companies took governmen t bailouts, we said, ‘No thank And as others cut back to survive the USAA is stepping forward, without hesitation,” Roblese said. San Antonio-based USAA, a diversified financiak services groupof companies, is among the leadin g providers of financial planning, insurance, investments, and bankinvg products to members of the U.S. militarty and their families. For the past three USAA has been ranked amonbg the toptwo “Customer Service Champs” by BusinessWeek magazine. Web usaa.
com