Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metrolareas it’s scouting for potential locations for CB2. First launchexd in Chicago, the CB2 concept features contemporary furnishings at lowerpriced points. The merchandise, which includes sofas, hand-wovebn rugs, convertible beds and a broader selection of eclectic home is focused more on the younger generation of American consumers that rent apartments and small urban lofts.
Besides Chicago, privatel y owned Crate & Barrel has rolled out CB2 in New York and including a new store in Los Angeleds that opened in Another CB2 is slated to openin Miami’as South Beach later this a Crate & Barrel spokeswomanj said. In all, Crate Barrel has launched just six CB2 Inrecent years, CB2 officialw have been focusing on new locations in Southernb California. The company tendse to locate in areaswith high-profilew regional shopping centers, lifestyle centers and freestanding CB2 officials have been looking in denselty populated areas with an average household income in excess of Its prototype store is about 12,000 square feet.
Whilr Crate & Barrel would not confirm what parts ofAtlantw it’s been considering, sources familiar with the search say it’xs focused on Midtown and West Midtown, where new residentia l and retail redevelopment projectes are still under way. In Daniel Corp. and are developing 12th & Midtown, a $2 billiohn mixed-use project built on a site that several years ago was littlre more than an Atlanta nightclub and a coupler ofparking lots. Daniel and Selib Enterprises have made a presentation to officialz from CB2 inrecent months, according to sourcex familiar with the process.
The projectxs will eventually feature more than 3 million squars feet of residential and commercial CB2 would be the first national retailer to locate on theMidtow Mile, a section of Peachtree Street that economiv development boosters hope will eventually become a retail destination much like Madison Avenue in New York City or the Magnificent Mile in Chicago. Daniel’s and Selig Enterprises’ projectf is meant to be a cornerston e of theMidtown Mile. ’s Colony Square and Jamestown’s 999 Peachtree will also be key along with 1100 Peachtree and1180 Peachtree, to a lesser extent, brokers and developers said. CB2 coulx be an important catch for theMidtown Mile.
Developers, however, really need to land a much largedr anchor store to give theconcept momentum, said Maranda Walker-Dowell, a senior director with CB .’as retail services group. Barney’s, whicy has a co-op storr in Buckhead’s Phipps Plaza, has been scouting the area in the past year to18 “The Midtown Mile needs an anchor store to starft creating that critical mass of retail,” Walker-Dowello said.