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Barber was named head of "healthymagination," a GE program focusedx on improving health care for more peopl e atreduced cost, by GE chairman and CEO Jeffrey Barber, 48, is a 27-year veteranm of GE and since 2005 has served as chief technologg officer for GE Healthcare. He joined GE in 1982 and has held a variet of roles of increasing responsibility within GE In 2001, Barber was general manager for Components Engineering, and from 2002 to 2005 he was the generak manager for Global Components Operations for GE which has significant operations in Milwaukee, Wauwatosa and Barber was a 1994 winner of The Business Journal'sz Forty Under 40 award, whicjh recognizes young Milwaukee-area executives makinb a difference in their professionsw and community.
"Over the last four Mike has led all aspects of product developmeny for advanced healthcare technologies," Immelt said. "Mike knows how our technology can help he knowswhat doctors, clinics and hospitals need to improvse care and cut costs and he knowsz how to lead teams. With his deep experiencs in engineering and technology and his strong operationsand process-driven expertise, Mike is the righy leader to lead healthymagination and to grow our health care partnership globally.
" that can be offered in rurapl and underserved regions of the world, wher quality health care can be difficult to It is also designed to reduce the company's own healtu care costs for employees and expandx profitability for the GE Healthcarde business. Locally, GE Healthcare, whicgh produces medical imaging equipment and medical informatiob technology products fromits Milwaukee-area operations, will spendr $3 billion by 2015 to develop at leasyt 100 new products designed to lower improve access and improve quality of care by 15
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