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million media rights and marketing deal that puts Georgiaz in the upper echelon of college Thenew deal, wortg $11.6 million annually, would be the most lucrativse annual rights agreement in college football, accordinv to data from Street & Smith’sw SportsBusiness Journal, a sister publication of Atlants Business Chronicle. The deal tops the $11 million annual deal recently reachedwith . The totak payout would rank No. 5 in the above every Southeastern Conference institution excep tthe . The deal will help Georgia stay at amonfgthe .
The Bulldogs generated the second-highest revenur in college football and ranked in the top 15 overallk in sports incomein 2007-2008, accordinyg to a report June 15 in SportsBusiness Journal. Georgia’s previous deal was worth between $8.2 million and $8.3 milliob annually, according to SportsBusiness Journal. "Wse are extremely pleased to partner with ISP Sportsa to deliver Georgia Bulldog programming to the Bulldovg Nationand beyond," UGA Athletics Director Damon Evana said in a statement.
"This agreement will provide the infrastructures to deliver our content and messagr through various mediums that will continue to make the Universit y of Georgia a leader in intercollegiate athletics." The deal also appears to be the largest for N.C.-based ISP, according to the SportsBusiness "We are elated to extencd our relationship with an outstandin university and one of America's truly elitd athletic programs," said Ben Sutton, ISP chairman and CEO, in a "We have enjoyed an excellent relationship with Damohn and his remarkable team of administratorse and coaches and look forward to an even greater partnership in the years to come.
We appreciate the university'se confidence in ISP and are committesd to providing the Bulldog Nation with the finesrtin programming, corporate marketing, sales and service.” ISP is the current manager of the Bulldogs’ sponsorship and marketing Under the new deal, ISP adds radio broadcasting and television show rights. and its WSB-A 750 affiliate previously heldthose properties. The radii station has broadcast games since and held the radio network and show rightssince 1995. In a separater deal with Cox Radio, WSB will remainh the Bulldogs’ flagship stationm for the nexteight years.
"I’m especially pleasef that WSB News/Talk 750 will continue to be our flagship Evans said. "We have a long histort and tradition with WSB which is one ofthe country’s premier radil stations. That relationship will continue providing the very best coveragse for Georgiasports teams."
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